E-E-A-T & Content Quality Checker

What this content quality checker scores

Each check looks for signals in your text that Google's quality guidelines and AI answer engines reward. Here is exactly what the tool counts.

The tool reads plain text, so it can't see your HTML headings, links or images. Check those separately before you publish.

How to check your content in 4 steps

1. Paste at least 300 words. Over 1,000 words gives steadier scores. Copy the article body only, without the menu, sidebar or footer.
2. Choose your checks. All five are on by default.
3. Click Analyze Content.
4. Fix the lowest score first, then run the check again.

New to the tool? Click Weak Content Sample to see what a low score and its fixes look like.

How to read your score

Your overall score is the average of the five dimension scores.

Treat the score as a checklist, not a ranking forecast. A page that scores 90 can still lose to a page with stronger backlinks or a better-known brand.

How to raise each score

E-E-A-T

• Show you did the work. Replace "it's important to audit your site" with what you found when you did it: dates, numbers, screenshots.
• Name the author, give their role and relevant credentials, and link to an author page.
• Cite primary sources by name, such as Google's documentation, official data or the study itself, not another blog's summary of it.
• Add trust basics: a last-updated date, a way to contact you, and clear disclosure of any affiliate links.

Google says trust is the most important part of E-E-A-T, so fix anything that makes the page look unreliable first.

Readability

• Keep most sentences under 20 words. Split any sentence that needs a second comma to make sense.
• Swap long words for shorter ones where you can. The tool rewards text where fewer than 15% of words run past eight letters.
• Keep paragraphs to 2–4 sentences, and put each paragraph's point in its first sentence.
• Define any jargon the first time it appears.

SEO structure

• Use one H1, H2s for main sections and H3s under them, without skipping levels.
• Answer the main question within the first 100 words.
• Use numbered lists for steps and tables for comparisons.
• Cover the topic fully. Thin pages under 500 words rarely beat complete ones. See our SEO checklist for the rest of the on-page basics.

Keyword usage

• Check the "Top recurring terms" in your results. If your main keyword isn't among them, the page may not be clearly about it.
• Put your main keyword in the H1, the first sentence and at least one H2.
• Use natural variations and related terms instead of repeating the exact phrase.
• Read the paragraph aloud. If the keyword sounds forced, cut it.

AI citability (AEO)

• Phrase some H2s and H3s as the questions your readers actually ask.
• Answer each one directly in the first sentence or two under the heading, then add detail.
• Use specific numbers and say where they come from.
• Make every section make sense on its own. AI tools quote passages, not whole pages.
• Attribute claims by name, for example "according to Google's Search Central documentation".

For the full playbook, see how to rank in AI Overviews, LLM SEO and how to rank in ChatGPT.

Content quality checker vs AI detector vs plagiarism checker

These three tools answer different questions, and many writers run all three.

Google's guidance focuses on whether content is helpful, not on whether AI wrote it. It does call mass-produced AI text with no human oversight low-effort content (source: Google Search Central, Creating helpful, reliable, people-first content).

What this tool can't tell you

• Anything outside the text you paste. Backlinks, site reputation, page speed and the author's real-world standing all affect rankings, and none of them are in the text.
• Whether your facts are right. It can spot that you cited a source, but not whether the source supports the claim.
• An official E-E-A-T score. Google says E-E-A-T itself isn't a ranking factor. It's a framework its systems and raters use to judge quality. This tool estimates how clearly your text shows those signals.

For a full review of your site's content, links and E-E-A-T, book a free content audit below.